Allergy support
Helps dogs cope with skin sensitivities triggered by their environment, seasons or diet.
FurLife™ – CoatGuard
Advanced daily allergy, itch and coat support for calmer skin and healthier fur.
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CoatGuard combines five powerful active ingredients to target itching, allergies and coat health from multiple angles.
Anchovy oil and flaxseed oil deliver omega-3, 6 and 9 fatty acids that nourish dry, sensitive skin, strengthen the skin barrier and help restore essential moisture. Turmeric root supports a healthy inflammatory response to help soothe allergy-related discomfort, while apple cider vinegar and vitamin E support balanced skin, cellular protection and a softer, glossier coat.
Simply give your dog two soft chews every day. With consistent use, CoatGuard helps reduce scratching, chewing and paw licking while supporting dogs affected by environmental, seasonal and food-related sensitivities.
CoatGuard is a daily allergy, itch and coat-health soft chew formulated to help relieve itching and scratching, soothe sensitive skin, support environmental and food-related sensitivities, and promote a softer, shinier coat.
Directions: Feed two soft chews daily.
Active ingredients per two-chew daily serving:
• Anchovy Oil Powder — 160 mg
• Flaxseed Oil Powder — 120 mg
• Turmeric Root Powder — 100 mg
• Apple Cider Vinegar Powder — 50 mg
• Vitamin E Acetate — 20 mg
Each soft chew weighs 4 g. One container includes 60 soft chews, providing a 30-day supply when used as directed.
Suitable for dogs 12 weeks and older. Made with anchovy and flaxseed oils. Contains omega-3, 6 and 9 fatty acids. No artificial colors.
For canine use only. Consult your veterinarian before use if your dog is pregnant, nursing, has a medical condition, takes medication or has a fish sensitivity.
"CoatGuard combines omega-rich oils, targeted essential nutrients in a convenient daily soft chew designed to support dogs with itchy, sensitive skin." ⭐️⭐️⭐️⭐️⭐️
– Dr. Meghan Barret, DVM, MS
Allergy, itch & coat support
Stop the scratch cycle. Bring back the shine.
CoatGuard targets the skin discomfort behind constant scratching, paw licking and a dull coat with a powerful daily blend for dogs dealing with environmental, seasonal or food-related sensitivities.
Less scratching
Targets everyday itch discomfort that can lead to scratching, chewing and rubbing.
Calmer skin
Supports hydrated, comfortable skin from the inside out.
Healthier coat
Helps restore a softer, glossier and healthier-looking coat.
Omega support
Delivers omega-3, 6 and 9 fatty acids for daily skin and coat nutrition.
More comfort. Fewer scratchy days.
When sensitivities show up on their skin
Grass, pollen, dust, changing seasons and ingredients in everyday food can all leave sensitive dogs itchy and uncomfortable. CoatGuard gives their skin the daily nutritional backup it needs to stay calm, hydrated and resilient.
- Helps reduce itching, scratching and paw licking
- Supports dogs with environmental and food-related sensitivities
- Nourishes dry, irritated-looking skin from within
- Promotes a soft, glossy and healthy-looking coat
How CoatGuard works
Attack the itch from three angles
Instead of focusing only on coat shine, CoatGuard combines essential fatty acids, botanicals and micronutrients to target skin nourishment, allergy-related discomfort and coat repair together.
1
Replenishes the skin
Anchovy and flaxseed oils deliver omega fatty acids that nourish the skin barrier and support moisture retention.
2
Targets allergy discomfort
The oil-and-botanical blend supports dogs reacting to environmental, seasonal or food-related sensitivities.
3
Breaks the scratch cycle
Daily skin support helps calm the discomfort behind scratching, licking and chewing while promoting healthier coat growth.
What’s inside
Five hard-working actives. One itch-fighting daily chew.
A targeted two-chew serving created to nourish sensitive skin, ease allergy-related discomfort and rebuild a healthy-looking coat.
Anchovy Oil Powder
160 mg per 2 chewsA concentrated marine source of omega fatty acids that nourishes dry, sensitive skin and promotes a glossy coat.
Flaxseed Oil Powder
120 mg per 2 chewsProvides omega-3, 6 and 9 fatty acids to reinforce the skin barrier and help lock in essential moisture.
Turmeric Root Powder
100 mg per 2 chewsA powerful botanical that supports a normal inflammatory response and helps soothe stressed, uncomfortable skin.
Apple Cider Vinegar Powder
50 mg per 2 chewsSupports balanced skin condition while helping maintain a softer, fresher and glossier coat.
Vitamin E Acetate
20 mg per 2 chewsAn antioxidant nutrient that helps protect skin cells and supports repair, resilience and coat health.
Why use both marine and plant oils? Anchovy and flaxseed oils bring complementary nutritional profiles into one convenient daily serving, including omega-3, 6 and 9 fatty acids.
Daily defense for sensitive dogs
Built for the itch—not just the shine
CoatGuard goes beyond cosmetic coat care. Its five-active formula supports dogs struggling with itchy skin, allergy-related discomfort, dryness, paw licking and a rough or lackluster coat.
Allergy supportItch supportOmega-3, 6 & 9Vitamin EZinc & biotinNo artificial colors
Directions for use
One simple daily serving
2
soft chews daily
Feed two soft chews daily. Always follow the directions on the final product label.
Suitable for dogs 12 weeks and older.
4 gper chew
60soft chews
30daily servings
Easy consistency
Chew. Nourish. Comfort.
- Give two CoatGuard soft chews each day.
- Feed as treats or alongside your dog’s usual meal.
- Keep fresh water available at all times.
- Use consistently as part of your dog’s daily wellness routine.
Good to know: If your dog is pregnant, nursing, has a medical condition, takes medication or has a fish sensitivity, ask your veterinarian before use.
Real support where dogs need it
From constant scratching to comfortable cuddles
Helps relieve itching
Targets the discomfort that drives scratching, chewing, rubbing and paw licking.
Broad allergy support
Supports sensitivities associated with pollen, grass, dust, seasonal changes and food ingredients.
Soothes sensitive skin
Nourishes dry, irritated-looking skin and helps restore everyday comfort.
Restores coat health
Promotes softer fur, healthy shine and a smoother, more touchable coat.
Omega-powered formula
Combines anchovy and flaxseed oils with omega-3, 6 and 9 fatty acids.
Effortless daily care
Just two tasty soft chews a day—no messy oils, powders or complicated routines.
Questions, answered
CoatGuard FAQ
What is CoatGuard?
CoatGuard is a daily allergy, itch and coat-health soft chew for dogs. Its five-active formula combines anchovy oil, flaxseed oil, turmeric, apple cider vinegar and vitamin E to help calm itchy skin, support dogs with sensitivities and restore a soft, glossy coat.
Can CoatGuard help with itching and paw licking?
Yes. CoatGuard is designed to support dogs dealing with itchy, uncomfortable skin and behaviors such as scratching, paw licking, chewing and rubbing. Its omega-rich oils and targeted botanicals nourish the skin from within to help break the scratch cycle.
Which types of allergies does CoatGuard support?
CoatGuard offers broad nutritional support for dogs affected by environmental, seasonal and food-related sensitivities—including common triggers such as pollen, grass, dust and ingredients in their regular diet.
How many chews should I give my dog?
Feed two soft chews daily. Always follow the directions printed on the final product label.
Which dogs can use CoatGuard?
CoatGuard is suitable for dogs 12 weeks of age and older.
How much product is in each chew?
Each soft chew weighs 4 g. A container includes 60 soft chews, providing 30 daily servings when used as directed.
Which oils are included?
The active formula includes 160 mg of anchovy oil powder and 120 mg of flaxseed oil powder per two-chew serving.
Does CoatGuard contain artificial colors?
No. CoatGuard is made without artificial colors.
When should I speak to my veterinarian?
Speak with your veterinarian if itching is sudden, severe or persistent, if the skin is broken or infected-looking, or if you suspect a medical condition. CoatGuard can be part of a daily skin-support routine but does not replace veterinary care.
How should I store the chews?
Keep the package tightly closed in a cool, dry place and out of reach of children and animals. Follow any additional storage instructions printed on the final label.
Two chews. Less itching. More tail wagging.
Give your dog relief they can feel—and a coat you can see.
Help calm allergy-related itching, reduce scratching and rebuild a soft, healthy-looking coat with FurLife CoatGuard.
Start Their CoatGuard RoutineFor canine use only. Individual results may vary. Consult your veterinarian before starting a new supplement, especially if your dog has a diagnosed condition or takes medication.
